UNIQLO Instagram Stories
A variety of Instagram stories created for various campaigns and product features. One of the challenges for the social team was to build the brand’s following on the platform. To achieve this, we created light, fun and interactive content for the audience that integrates simple motion and messaging.
Role: Art Direction / Illustration / Animation
Stories for Global Recycling Day, Fan Fridays and Ultra Light Down Outerwear color poll.
Motion in character artwork helps build more excitement to the graphic t-shirts.
Bringing an influencer partnership to life on stories with motion. Captions added in-platform.